FOR IMMEDIATE RELEASE

SUNWOLF Announces Partnership with 1% for the Planet!

May 3, 2011 – Brackendale, BC,– Sunwolf joined 1% for the Planet (1%), pledging a portion of its sales to support non-profit organizations focused on sustainability.

“Sunwolf is a great addition to the network. By signing on to 1%, it shows they’re really walking the walk in their sustainability efforts,” says Terry Kellogg, 1% CEO. “They’re using generosity as a tool with which to build their business and enabling valuable environmental work along the way. We’re excited to welcome them to the 1% family.”

“We’re a small company owned by 4 individuals who work and play on the rivers and in the mountains. It seemed like a really easy, small thing for Sunwolf to do, but something that will make a big impact to the organizations trying to make a difference,” says Andrew Slater, one of Sunwolf’s owners.

Members of 1% contribute one percent of revenues directly to any of the approved non-profit environmental organizations in 1%’s network. Non-profits are chosen based on referrals, track record and environmental focus. Over 2,300 non-profits worldwide are included in the 1% program.

“We’ve been averaging at least one new business member a day, and have exceeded 1,350 members in 43 countries. 1% members have contributed over $70 million of critically needed funds into the hands of environmental non-profit groups to date,” comments Kellogg. “We are thrilled by the support we have gained as it proves the environmental ethic is trickling upward to larger corporate entities. The shared belief that you can do well as a business by doing the right thing with respect to the environment is clearly apparent. There’s a paradigm shift happening here and it’s happening organically.”

About 1% for the Planet

Started in 2002 by Yvon Chouinard, founder and owner of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a growing global movement of over 1,350 member companies in 43 countries that donate one percent of their sales to environmental organizations worldwide. Each day, more than one new business joins the 1% for the Planet movement. As a network, the 1% community has become a frontrunner in funding the work of environmental groups around the world. To learn more about 1% go to: www.onepercentfortheplanet.org